Free calculator

Monthly Retainer Calculator

Calculate a monthly retainer from included hours, availability, response expectations, and your required freelance rate.

Rate modelUSD, annualized
Required hourly rate$246
Day rate$1,969
Project quote$11,890
Monthly retainer$5,435
Billable hours/year837

Floor rate: $152 before tax and profit. Revenue target: $206,096.

Best fit

Best for ongoing advisory, creative, marketing, and technical support packages.

Use the result as your floor, then adjust for urgency, client segment, strategic value, and scope uncertainty.

Formula notes

  • Retainers should price access, planning, and continuity, not just task hours.
  • The calculator applies a light retainer efficiency discount after your hourly floor is met.
  • Add a response-time premium for urgent or same-day work.

Common questions

Monthly Retainer Calculator FAQ

Should unused retainer hours roll over?

Usually no. If rollover is required, cap it at one month and price the retainer higher because your capacity is still reserved.

What should a retainer include?

Define included hours, turnaround, communication channel, meeting cadence, rollover rules, and what happens when work exceeds the plan.