Freelance pricing calculator
Set hourly, day, project, and retainer prices from income goals, expenses, taxes, utilization, and role-specific risk.
Floor rate: $118 before tax and profit. Revenue target: $168,000.
Free tools
Calculate a freelance hourly rate from take-home income, taxes, expenses, available weeks, and realistic utilization.
Open toolCalculatorTurn your annual income target into a contractor day rate with vacation, non-billable time, and business expenses included.
Open toolCalculatorConvert a full-time salary into an independent contractor hourly or day rate that accounts for taxes, benefits, and downtime.
Open toolRole pages
Estimate web developer hourly, day, project, and retainer rates for independent front-end, full-stack, and website work.
Set WordPress development rates for theme builds, plugin work, migrations, performance fixes, and support retainers.
Calculate UX design rates for research, wireframes, prototypes, product audits, and design sprints.
Estimate product design rates for SaaS screens, design systems, prototypes, and product discovery engagements.
Set copywriting rates for landing pages, email sequences, website copy, sales pages, and ongoing messaging retainers.
Calculate SEO consulting rates for audits, technical SEO, content strategy, reporting, and monthly retainers.
Pricing guides
A practical framework for setting freelance rates from income goals, expenses, taxes, utilization, positioning, and scope risk.
Read guideGuideWhen to use hourly billing, day rates, fixed project fees, and retainers without underpricing the work.
Read guideGuideA realistic way to estimate annual billable hours for freelance pricing, including sales, admin, vacation, and utilization.
Read guide