Role calculator
Set copywriting rates for landing pages, email sequences, website copy, sales pages, and ongoing messaging retainers.
Floor rate: $150 before tax and profit. Revenue target: $179,507.
Benchmark range
Copywriting rates should reflect research, offer strategy, interviews, revision cycles, and the commercial value of clearer messaging.
Scope examples
Common questions
Strong freelance copywriters often need $85 to $175 per hour, or fixed project fees that reflect research and conversion value.
Include research, structure, first draft, revisions, CTA variants, and handoff notes. A page is not only the writing time.