Role calculator
Set WordPress development rates for theme builds, plugin work, migrations, performance fixes, and support retainers.
Floor rate: $124 before tax and profit. Revenue target: $176,438.
Benchmark range
WordPress work looks simple until hosting, plugins, security, editor training, and migration risk enter the scope. Price the operating environment, not just the page count.
Scope examples
Common questions
Experienced freelance WordPress developers commonly need $70 to $130 per hour to cover business costs and account for support risk.
Bundle updates, backups, uptime checks, security review, and small fixes into a retainer with a clear monthly hour cap.